🌍 A Shift in Nordic Consumer Habits
In recent years, the Nordics have seen a massive shift in how people shop. From Stockholm to Reykjavík, more consumers are moving away from fast consumption and embracing the second-hand economy — not just for clothes, but for everything from sports gear to electronics.
The trend is clear: resale is rising, and consignment is at the center of it.
📈 The Rise of Second-Hand Consignment
Consignment stores — where people can sell items through a trusted shop and earn a payout after sale — are thriving across Iceland, Sweden, Denmark, and beyond.
Why?
Because consignment is:
Low effort: No need to handle pricing, listings, or buyer communication.
Trust-based: Items are sold through established stores.
Fair: Sellers earn money without having to do the work.
And for buyers, these stores offer carefully curated, high-quality items at a fraction of the original cost.
💸 Why Sell Instead of Store?
Got a pair of hiking boots collecting dust? Or a designer bag you haven’t used in years?
Selling through consignment:
Frees up space
Earns you extra income
Gives your items a new life
Helps others avoid buying new
It’s smart for your wallet, better for the planet, and totally hassle-free.
🛍️ Why Buy Used Instead of New?
Buying second-hand has never been more appealing. Today’s resale stores offer:
High-quality, vetted items
Unique pieces you won’t find in regular stores
Significantly lower prices
A way to reduce your environmental footprint
Every item bought second-hand is one less item manufactured, shipped, and packaged — meaning less waste, less carbon, more impact.
🌱 Sustainable Retail in Action
At Smartgo, we work with second-hand and consignment stores across the Nordics to make resale more accessible, efficient, and scalable. In Iceland alone, our platform helps 13 stores resell over 350,000 items every year.
And we’re growing — with Sweden and Denmark live, and Spain launching in November 2025.
🤝 How You Can Get Involved
Want to sell?
Bring your quality items to your local consignment store — they’ll handle the rest.
Want to buy?
Support second-hand. You’ll save money, find unique products, and make a real difference.
CTA:
🔁 Ready to explore circular retail? Visit a Smartgo-powered store or contact us to bring consignment into your business.